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Writer's pictureBDA London

Weekly Roundup

Here's what's got us talking this week...


nike and serena williams collaboration activewear


Serena Williams x Nike


Serena Williams and Nike have debuted their new collection, selecting ten underrepresented designers to craft the Serena Williams Design Crew range. The Serena-inspired collection incorporates bold and fun prints and uplifting tones across activewear pieces while creating career opportunities for new designers.



Saksworks co-working hub coral book displays


Sakswork's Co-Working Hub

Saks Fifth Avenue and its owner, Hudson’s Bay Company, will launch five Saks-branded co-working hubs as it attempts to rethink abandoned retail space. Repurposed Saks displays, fine art and fashion will adorn the working spaces, while hydroponic gardens and BDY SQD stretching studios will help to create a relaxing environment for work, play and leisure.



Allbirds debuts activewear athleisure lifestyle


Allbirds Debuts Activewear


Allbirds is the latest brand to enter the activewear market as it unveils its Allbirds Natural Run Apparel. Following the brand’s sustainable values, the collection is produced from Eucalyptus Tree fibre and Merino Wool. The range incorporates tank tops, leggings and running shorts, offering key pieces to suit new work-from-home lifestyles.



new balance footwear and sweat co-ord studio shoot


New Balance Renewed


The Renewal Workshop and New Balance have teamed up to form New Balance Renewed, offering a circular solution for imperfect or returned items, and keeping them out of landfill. Items will be sorted, graded and repaired to a like-new quality, where they will be inspected and sold as part of a re-commerce initiative paving the way for a more sustainable future.



casablanca x selfridges yellow store space


Casablanca x Selfridges


Casablanca Paris has revealed its installation at Selfridges showcasing its autumn winter 2021/22 collection. The range features the brand’s first womenswear collection with sportswear-inspired pieces, signature styles and tailoring. The mix of luxury and leisurewear blends comfort and elegance with warm tones, encapsulating Moroccan culture.



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