Here's what's got us talking this week...
Tainspotting with The North Face x Gucci
TikTok star Francis Bourgeois, best known for his GoPro trainspotting content, has landed a starring role in the second chapter of The North Face X Gucci collaboration. The campaign spotlights Francis’ explorative and eccentric energy, featuring models wearing striking pieces from the collection aboard a trip on the Summit Ascent Services.
Amazon Reimagines In-store Shopping
Amazon Style is preparing Amazon’s first physical fashion space focussing on value and convenience while embracing technology to create a revolutionary shopping experience. Customers can browse the products using the Amazon Shopping App, send items to the fitting room and scan pieces to retrieve product information, while the algorithm provides real-time recommendations for a personalised experience.
Zara x Susan Fang
Zara has teamed up with upcoming designer Susan Fang to create an apparel and accessories range centring heritage, love and family. The collection comprises womenswear, menswear and childrenswear from tulle dresses to shirts and knitwear with beaded details and laser-cut motifs. The collaboration is being sold exclusively online in China and in selected stores.
Omar Sosa x Raawii Stackable Collection
MoMa Design Store has launched a handmade art-homeware collection in partnership with Omar Sosa. The raawii vessels come in nine luscious earthen tones, with their stackable nature encouraging a mix and match approach, forming a collaborative interaction between designer and user.
ToiletPaper's Surreal Beauty
Beginning as a picture-led magazine, ToiletPaper has ventured into the beauty sector, partnering with Italian manufacturer La Bottega on an innovative fragrance, haircare and skincare range. Empowered by doing things differently, surrealist campaign imagery and expressive packaging compliment the punchy fragrances developed by drinks mixologist Oscar Quagliarini for a playful twist.
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