Here's what's got us talking this week...
Burberry Sculptural Pop-Up
Burberry unveils a reflective pop-up in South Korea merging nature and technology as the building reflects the surrounding Sanbangsan mountain landscapes. The mirrored sculptural space spotlights immersive art installations that blur digital and physical realms as Burberry creates an interactive environment to celebrate the brand’s latest outerwear collection.
Moncler & Alyx Enter Fortnite
In collaboration with 1017 Alyx 9SM, Moncler has dropped a collection on Fortnite, which players can purchase on a specialised loading screen for their avatars. The range comprises down outerwear, knit caps and sunglasses and a range of branded in-game weapons. The pieces are available in reactive styles as they change colour from dark to night, with the digital fabric world allowing for greater experimentation.
The Ride by Saint Laurent
Saint Laurent has unveiled a range of products from surfboards to electric bikes in ode to its Rive Droite collection. The spotlighted all-black bike, made in collaboration with SUPER73, is adorned with Saint Laurent’s signature branding, accompanied with a range of exclusive surfboards, which come alongside a black Sooruz wetsuit as the brand embraces outdoor pursuits.
Lush Deactivates Social Media
Lush is deactivating its social media accounts across Instagram, Facebook, TikTok and Snapchat until platforms can guarantee a safer environment for its users. This new anti-social media policy is Lush taking a stand as they find new ways to connect with their consumers through Twitter, Youtube, Pinterest and mailers.
Kering Eyewear Launches Blockchain Platform
Luxury eyewear program is utilising blockchain technology to enhance traceability across its manufacturing outputs. The V.I.R.T.U.S platform will measure the overall impact of manufacturing across brands including Gucci, Cartier, Balenciaga and Saint Laurent to quantify environmental impact while strengthening cross-collaboration and innovation across the group.
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