Here's what's got us talking this week...
Beyoncé & Jay-Z Partner with Tiffany & Co.
Following its LVMH acquisition earlier this year, Tiffany has honed in on social media marketing as it introduces new brand ambassadors to gain exposure across new audiences. The latest celebrity partnership features power couple Beyoncé and JAY-Z debuting the ‘About Love’ jewellery collection that aptly references iconic love.
Lexus x Salehe Bembery
Lexus and Salehe Bembery have unveiled a new collaboration that celebrates Lexus’ commitment to innovative technology and performance. The limited-edition capsule embraces the merge of the automotive and fashion industry with futuristic pieces that embody the sleek feel of a Lexus vehicle in a concrete grey across staple athleisure pieces.
Baume Pairs with French Skater, Mr Aurélien Giraud
Following the introduction of skateboarding to the Olympic Games, the sport has caught the attention of multiple brands. Watch brand Baume is no exception as it partners with French skater Mr. Aurelien Giraud to create an upcycled watch using reclaimed waste materials, while championing Giraud’s skateboarding passion through its design.
Frank Ocean's Jewellery Store
Frank Ocean has opened a store in New York as part of his new business venture into the luxury jewellery market under independent company Homer. The store has an artistic and playful style with fluorescent colourways and a conceptual feel. The space features flamboyantly crafted accessories from lab-grown diamonds and vibrant tongue rings to a necklace worth $1.8 million.
JD Sports & Nike's TikTok Campaign
JD Sports and Nike have collaborated on a campaign launching the new Nike Air VaporMax sneaker. The initiative features a virtual shoe try-on which enables users to try on the different colourways from their home. The hashtag #JDVaporMaxShuffle is paired with an exclusive music track to encourage users to dance in the AR shoes with the chance of winning a year’s supply of Nike sneakers.
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