Here's what's got us talking this week...
Missguided Debuts Kidswear
Following its expansion into maternitywear, e-tailer Missguided has announced a childrenswear collection offering trend-led pieces inspired by mummy and me looks. The first drop comprises jackets, leisure items, knitwear, puffer coats and beanies, which draw parallels from the brand’s women’s and menswear collections for ages ranging from three months to seven years at affordable prices.
Pangaia's Denim Collection
Sustainable fashion label Pangaia has introduced a denim range incorporating regenerative natural wild Himalayan nettle dubbed PANettle™. The bio-based innovation is mixed with organic cotton and treated with anti-odour PPRMINT™ oil to keep the denim fresh. The material is dyed using water and dye-saving processes and uses stainless-steel buttons that can be recycled at the end of the product’s life.
Balenciaga Embraces Raw Architecture
Balenciaga’s Sloane Street flagship has been remodelled to incorporate a new raw architecture concept. The space blends a construction site feel with finer details as its purposefully distressed concrete surfaces and exposed tarnished components merge with refined fixtures and technical displays. There is also a glass floor that sits above rubble and debris reflecting the history of the building space.
Clinique Announces NFT Competition
Clinique has released three NFTs influenced by the brand’s signature products in a social media competition where customers must answer how they bring hope and optimism to the people around them. Alongside the NFT, the winner will receive a ten-year annual subscription to Clinique products, promoting brand loyalty as the competition encourages digital engagement as it enters the metaverse.
The French Dispatch Pop-Up Experience
Wes Anderson’s new film, The French Dispatch, has launched a series of pop-up cafés to immerse fans in a cinematic experience ahead of its release. Unveiled across LA and Chicago, the cafés feature behind-the-scenes magazine articles, special drinks referencing the movie and branded merch. The retail pop-up boom translates across various industries as companies build interactive, immersive experiences to engage the consumer.
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