A slow start to the UK summer has left consumers waiting in anticipation to commit to any key purchases. As we approach the “High Summer” season we see how vibrant and exciting print updates, fresh colour options and upstyled silhouettes look to take centre stage in women’s retail. Take a look at our top 5 key take outs from London stores.
Orange
Eye catching hues of bright tangerine applied across clothing and accessories, as well as elevated fashion print executions.
Summer Collections
Summer collections make a key seasonal statement across windows and in store destinations. Clothing for hot weather and the outdoors become more popular, with noticeable growth in volume across swimwear and beach accessories.
Linen
The must-have fabric of the season offers lightweight and dry handles across commodities. Applied across smart and casual spaces in predominantly soft and diluted neutral colourways.
Broderie
Amongst shirring and cut-outs, broderie detailing in varying shapes continue to uptrend in new summer silhouettes, applied across crisp cottons and linen designs for stylish everyday wear.
Woven Straw Bags
A variety of bag shapes and styles in woven and textured structure proved a popular choice for SS21. Contrasted and colour pop straps or handles in summer pastel colours, offered an elevated interest.
To view the full report, get in touch with the team here.