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BOOK TWO

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MACRO

A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.

DISCOVER

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FEATURING

  • One Overarching Idea

  • Consumer Profile Overview

  • Five Informative Translations

  • Influential Case Studies

  • Prompts for Further Reading

  • Translatable Toolkit

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THE SEASON'S NARRATIVE

ONE OVERARCHING IDEA

We identify the unifying thread that runs throughout the latest evolutions and developments in consumer behaviour and design innovation. The central idea, to which each of our sub-themes relate to.

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REVALUE

We are re-evaluating our personal & societal priorities, while forging new relationships with work, neighbourhoods, consumption and technology. 
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WHAT, WHY & HOW?

Our macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings. We highlight the key drivers informing our opinions, including -

• Socio-economic developments

• Shifts in consumer behaviour

• Relevant cultural references

• Influential conceptual projects

• Key innovations across markets

FOCUSSED,TANGIBLE & INSPIRATIONAL

One overarching idea paves the way for a series of clear and informative translations, illustrated through key contextual case studies.

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REVALUE

INTERDEPENDENCE

POST-PERFECTION

THE SLOW CLIMB

PREVAILING

NEW JOYS

Explore MACRO: Book 2

CONSUMER OVERVIEW

We highlight the consumer groups that are relevant now, summarising what’s most important to them and how this is set to impact lifestyle industries and decision making.

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SUB-THEMES

THE CONTEXT

[INFLUENCES & CASESTUDIES]

We analyse what’s happening in the world, and highlight key influential brands, creatives and cultural references to showcase how we’ve formed our ideas and opinions.

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TRANSLATE

THE TOOLKIT

What do these ideas mean to your brand? How can you integrate these ideas or concepts in a way that is relevant to your customer? We provide a summary of each theme that pinpoints key takeaways, target audiences and opportunities.

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MACRO: BOOK TWO Enquiry
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NEW THIS SEASON 

MACRO

SUBSCRIPTION

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