It's: Pleat @ H&M, Westfield

Updated: Mar 26

We recently visited Westfield, White City and stumbled across It's: Pleat, H&M’s first in-store UK café, and their fourth globally.

its pleat Westfield Stratford H&M

Having only been open for about six weeks, first impressions were so dreamy. The décor was a blend of clean Scandi and Jumanji jungle with a sprinkle of Farrow & Ball.

Although the layout feels quite busy, there are small pockets of comfort to hide away whilst you prepare the ultimate Instagram post – we challenge you to visit without taking a snap.


The food itself is inspired by traditional Swedish cuisine and combines obvious healthy eating with some treats.