As another fashion week season draws to a close, the Trendhub team has collated the key call-outs from the New York, London, Milan and Paris shows. Established and emerging designers showed their latest collections ahead of the upcoming AW24 season, indicating what we can expect to see trickle-down into the ready-to-wear market. Across the cities, we saw Spikes in Girlhood, Modern Heritage, and Dark Romance.
The catwalks were not shy of using colour this season, and there were a few that dominated across London, New York, Paris and Milan. INTENSE RED: Dominating reds form powerful silhouettes. Seen worked against rich dark plums and black shades. MOSS GREEN: Deep natural greens bring a grounded sense to casual wear and sophisticated tailoring. BROWN HUES: Deep, earthy browns offer a warmer neutral for the season.
Work against grey and moss green.
This year London Fashion Week turned up the heat with a total of 44 shows and 15 presentations all packed into a 5-day schedule, becoming the epicentre of all things creative. This season, designers across the city, including the likes of JW Anderson, Roksanda and 16Arlington showcased their collections for the AW24 season.
Key Call-Outs from London AW24
TRIMS & DETAILS
Cut-Outs:
• Slits and cut-outs add sexiness to simple garments
• Twisted detailing on knitwear
• Body-conscious with diamond-shaped openings
FABRIC DIRECTION
Dreamy Organza:
• Ultra-delicate sheer organza
• Fairytale aesthetic is modernised with sheer layers
• Gather and layer to create whimsical touches
PRINT & PATTERN
Chalk Stripes:
• Softened classic pinstripes
• Used on tailored and more casual items
• Seen across structured garments with 3D construction details
Moving onto New York, we highlight the key catwalk trends to have on your radar for AW24. From Tory Burch, to Coach and Christian Cowan, the city was the first to kick off womenswear fashion season.
Key Call-Outs from New York AW24
PRINT & PATTERN
Bold Stripes
• Colourful, variegated stripes with an old-school feel
• Playful and vibrant or tonal colour combinations
• Mostly seen on mostly outerwear and heavier fabrications
FABRIC DIRECTION
Draped Jersey:
• Lightweight and flowy nature
• Ideal for casual and everyday wear
• Mostly seen on dresses as well as tops
• Shiny and semi-sheer appearance
TRIMS & DETAILS
Hoodie Attachment:
• Hoodies are making comeback on elevated silhouettes
• Creates a casual attitude
• Adds a layering element to outfits, enhancing both style and functionality
Milan Fashion Week showcased the newest collections from leading brands like Versace, Dolce & Gabbana, Fendi and Prada.
Key Call-Outs from Milan AW24
TRIMS & DETAILS:
Rosettes and Bows:
• Rosettes and bows on dresses, tops, skirts and knitwear pieces
• Using contrasting materials to create elevation in overall looks
• Softens structured looks
FABRIC DIRECTION
Faux Fur:
• High-or short-pile fur seen on tops, bottoms and outerwear
• Enables plays on volume and silhouette
• Seen on dressy as well as casual pieces
PRINT & PATTERN
East Checks:
• Tartan and dupplin checks
• Used tonally or with colour pops
• Seen on tailoring pieces as well as outerwear and dresses
Key Call-Outs from Paris AW24
TRIMS & DETAILS
Clean Denim:
• Head-to-toe clean-wash denim and chambray
• Seen in dark grey and blue washes
• Used for tops, skirts, bottoms and jackets
FABRIC DIRECTION
Colour Gradation:
• Horizontal gradients used on lightweight fabrics
• Create the illusion of movement
• Seen on dresses and tops as well as tailored pieces
PRINT & PATTERN
Clean Denim:
• Long fringes add movement and drama to clothing
• Appearing on the hems or the body of the garment
• Seen on dresses and outerwear
ALL REPORTS AVAILABLE FOR THE AW24 SEASON:
*Catwalk Roundup, London Womenswear, Milan Womenswear, Paris Womenswear New York Womenswear*
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