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Womenswear AW24 Fashion Week Roundup

Updated: Mar 27



As another fashion week season draws to a close, the Trendhub team has collated the key call-outs from the New York, London, Milan and Paris shows. Established and emerging designers showed their latest collections ahead of the upcoming AW24 season, indicating what we can expect to see trickle-down into the ready-to-wear market. Across the cities, we saw Spikes in Girlhood, Modern Heritage, and Dark Romance.



The catwalks were not shy of using colour this season, and there were a few that dominated across London, New York, Paris and Milan. INTENSE RED: Dominating reds form powerful silhouettes. Seen worked against rich dark plums and black shades. MOSS GREEN: Deep natural greens bring a grounded sense to casual wear and sophisticated tailoring. BROWN HUES: Deep, earthy browns offer a warmer neutral for the season.

Work against grey and moss green.




This year London Fashion Week turned up the heat with a total of 44 shows and 15 presentations all packed into a 5-day schedule, becoming the epicentre of all things creative. This season, designers across the city, including the likes of JW Anderson, Roksanda and 16Arlington showcased their collections for the AW24 season. 




Key Call-Outs from London AW24

TRIMS & DETAILS

Cut-Outs:


• Slits and cut-outs add sexiness to simple garments

• Twisted detailing on knitwear

• Body-conscious with diamond-shaped openings

FABRIC DIRECTION

Dreamy Organza:


• Ultra-delicate sheer organza

• Fairytale aesthetic is modernised with sheer layers

• Gather and layer to create whimsical touches

PRINT & PATTERN

Chalk Stripes:


• Softened classic pinstripes 

• Used on tailored and more casual items

• Seen across structured garments with 3D construction details



Moving onto New York, we highlight the key catwalk trends to have on your radar for AW24. From Tory Burch, to Coach and Christian Cowan, the city was the first to kick off womenswear fashion season. 





Key Call-Outs from New York AW24


PRINT & PATTERN

Bold Stripes


• Colourful, variegated stripes with an old-school feel 

• Playful and vibrant or tonal colour combinations

• Mostly seen on mostly outerwear and heavier fabrications

FABRIC DIRECTION

Draped Jersey:


• Lightweight and flowy nature

• Ideal for casual and everyday wear

• Mostly seen on dresses as well as tops

• Shiny and semi-sheer appearance 

TRIMS & DETAILS

Hoodie Attachment:


• Hoodies are making comeback on elevated silhouettes 

• Creates a casual attitude

• Adds a layering element to outfits, enhancing both style and functionality





Milan Fashion Week showcased the newest collections from leading brands like Versace, Dolce & Gabbana, Fendi and Prada.



Key Call-Outs from Milan AW24


TRIMS & DETAILS:

Rosettes and Bows:


• Rosettes and bows on dresses, tops, skirts and knitwear pieces 

• Using contrasting materials to create elevation in overall looks 

• Softens structured looks 

FABRIC DIRECTION

Faux Fur:


• High-or short-pile fur seen on tops, bottoms and outerwear 

• Enables plays on volume and silhouette

• Seen on dressy as well as casual pieces

PRINT & PATTERN

East Checks:


• Tartan and dupplin checks

• Used tonally or with colour pops

• Seen on tailoring pieces as well as outerwear and dresses







Key Call-Outs from Paris AW24


TRIMS & DETAILS

Clean Denim:


• Head-to-toe clean-wash denim and chambray 

• Seen in dark grey and blue washes 

• Used for tops, skirts, bottoms and jackets


FABRIC DIRECTION

Colour Gradation:

• Horizontal gradients used on lightweight fabrics

• Create the illusion of movement

• Seen on dresses and tops as well as tailored pieces 


PRINT & PATTERN

Clean Denim:

• Long fringes add movement and drama to clothing

• Appearing on the hems or the body of the garment

• Seen on dresses and outerwear 


ALL REPORTS AVAILABLE FOR THE AW24 SEASON:

*Catwalk Roundup, London Womenswear, Milan Womenswear, Paris Womenswear New York Womenswear*

If you're a Trendhub subscriber, access our AW24 Catwalk Reports below.




Don’t miss out. Our subscription packages also offer product deep-dives and an ongoing series of trade show reports, all designed to support and enrich your research and design processes.


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