THE BIGGER PICTURE
Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of this season.
Below we share an exclusive overview of the overarching ideas that will shape the AW24/25 season for womenswear:
TOGETHER REGENERATION - We are learning to maximise our use of green spaces in order to benefit our well-being. We belong in nature, but must nurture, protect and feed the environment just as it has done for us.
ULTRA IMAGINED - The State of Fashion report has highlighted the need for brands to diversify their platforms in order to generate growth through direct-to-consumer business models. Brands continue to experiment with nascent web3 technologies like NFTs.
REDEFINING SOCIETY - As a society we enjoy celebrating individuals. However, when it comes to pre-determined categories, we are still very much set in our ways. Here we propose a more dynamic, free-flowing system
THE SEASON’S THEMES
Following our big ideas and seasonal must-haves, you’ll discover our key themes, featuring key influences to the theme, a complete colour toolkit, fabric and trim direction, curated print and pattern stories, original print collections, and suggested product focusses to support your range-building and marketing directions for the season. Each theme is rounded off by a concise trend checklist.
Want to unlock more? Click the "Discover More" banner below, where you will be passed on to one of our team who can help you out with a discovery session.
NEW THIS SEASON
Designed as an extension of our main AW24/25 Womenswear offering, Lingerie & Sleep focusses in on three key themes for this specific area of the Womenswear market. The five themes found in our main Womenswear book are distilled into three comprehensive stories. These themes are guided by the same big ideas and influences as the main Womenswear book.
WOMENSWEAR AND LINGERIE & SLEEP ARE AVAILABLE TO PURCHASE AS A PACKAGE, OR INDIVIDUALLY