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Writer's pictureBDA London

Weekly Roundup

Here's what's got us talking this week...


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Yeezy Gap Engineered by Balenciaga


Ye and Demna have released the Yeezy Gap Engineered by Balenciaga collection comprising 25-looks blending Ye’s signature oversized silhouettes and Demna’s couture references. The collaboration takes influence from the utilitarianism and sensibility of Gap as the range incorporates classic Gap products such as their medium wash jeans and logo hoodies with a conceptual twist.

Adidas x spinnova collaboration


James Turrell's Breathwork Pieces


James Turrell’s latest exhibition at the Pace Gallery, Geneva, experiments with light and space, with gradients and hues mimicking the act of breathing. Breathwork has been a growing trend in the wellness and fitness space, now transcending into the art world as artists form meditative pieces that centre immersive reflection.


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Dior's Sportswear Pop-Ups


Dior has unveiled a series of pop-ups over the last month from Paris to Seoul displaying their latest Dior Vibe sportswear range and collaboration with high-end sports equipment company Technogym. The series of imaginative pop-ups located in selected cities aims to define the magic of couture with a focus on fantastical boutique interiors.


Greggs x Primark fashion pie handbag


Bottega Veneta's AR App


Bottega Veneta has launched an AR app teasing Matthieu Blazy’s first collection as creative director. When users hold their smartphone to any green surface, acknowledging the brand’s signature green shade, the app will play content hinting to the new collection. This app marks a move towards non-traditional marketing following their digital takeover of the Great Wall of China.


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Roksanda Debuts NFT


Located in the halls of Tate Britain, Roksanda held its AW22 London Fashion Week collection featuring a collaboration with Fila in a blend of sophisticated eveningwear and sportswear silhouettes. Alongside the unlikely pairing, Roksanda has transformed one of the sculptural gowns into an NFT, championing designing with a digital mindset to push the boundaries of creative dreams.



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