Here's what's got us talking this week...
Gucci x Adidas
Gucci has revealed a collaboration with Adidas at Milan Fashion Week, with the sportswear brand’s three stripes adorning berets, corsets and suiting. The Exquisite Gucci collection comprises whimsical prairie dresses and Victorian-styled gowns merging the past and present while colliding feminine and masculine codes on a mirrored catwalk, encouraging reflection and imagination.
Frame Launches Sustainable Denim
Frame has unveiled their Pure collection, spotlighting their range of denim washes that use virtually no water, produced in partnership with denim manufacturer Saitex USA. The range is made of 100% biodegradable cotton with QR codes on recycled paper tags that describe the collection’s impact on the planet as the brand takes steps toward more responsible practices.
Puma x Modibodi
Puma has launched a collaboration with Modibodi, creating leak-free period underwear and activewear that can be reused for up to four years. The collection aims to empower wearers without the worry of leaks or single-use waste from period products. The brands will donate to Puma’s charity partner Women Win to donate five briefs to 500 women in need.
The Fila Branded Hotel
ANTA has announced the world’s first FILA-branded hotel named the FILA House located in Shanghai. Owned and managed by ANTA, the global sports brand is merging into the lifestyle space as it establishes itself in the Business District. The project depicts five eco-friendly buildings, including a headquarter, shops, food and beverage outlets and a sports retail space, expected to open in 2024.
Metaverse Fashion Week
Metaverse platform, Decentraland, is hosting the first-ever Metaverse Fashion Week (MVFW) featuring a line-up of luxury brands including Etro, Tommy Hilfiger and Elie Saab. Beginning on 24th March, the four-day event centres digital fashion, hosted in immersive spaces, with pieces available to buy from a virtual store created by Republique. The event hopes to push experimental design and fantastical looks that are not meant to be designed physically.
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