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Weekly Roundup

Here's what's got us talking this week...

balenciaga x the simpsons

The Simpsons x Balenciaga

In celebration of its Spring/Summer 2022 collection, Balenciaga partnered with The Simpsons to produce a one-off 10-minute episode set at Paris Fashion Week. The animation starred the show’s renowned characters as well as an appearance from Vogue’s Anna Wintour. The pop-cultural hype surrounding the parodied episode suggests that the industry is embracing the digital world more than ever.

extinction rebellion crashes louis vuitton ss22 show

Climate Activist Crashes Louis Vuitton Show

An Extinction Rebellion protester gate-crashed the Louis Vuitton show in Paris with a fabric sign marked ‘OVERCONSUMPTION = EXTINCTION’. Clips of the protester have been circulating across social media, increasing awareness of climate issues; however, critics have labelled the act hollow and predictable, suggesting that it is not enough to provoke real change.

h&M virtual fitting room with nexr technologies

H&M's Virtual Fitting Rooms

H&M is launching virtual fitting rooms across selected German stores in collaboration with NeXR Technologies SE and its innovation lab H&Mbeyond. A body scanner will allow customers to create a free avatar with their exact body measurements and try on items with a touch of a button. The launch will analyse the relationship between consumers and technology and help to pave the way for a more sustainable industry.

superdrug sustainable store

Superdrug's Sustainable Store

Superdrug has opened its most sustainable store yet as it works to fulfil its climate-positive commitments. The store, based in Peterborough, is produced using recycled materials from yarn to plastic bottles with ceiling tiles made from bio-based wool, clay and starch. Alongside the sustainable store design, Superdrug’s own-brand products have been redesigned to be recyclable and biodegradable to reduce single-plastic use.

dior x technogym home gym

Dior's Home Gym

Dior explores the wellness market with the release of fitness equipment in partnership with sports brand Technogym. The line incorporates Dior’s elegance with a range of high-end products from a gym ball to treadmill to dumbbells, all embellished with the Christian Dior logo and sporty striping.

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