Here's what's got us talking this week...
CPHFW Unveils AW23/24 Sustainable Requirements
Copenhagen Fashion Week (CPHFW) has announced that the brand line-up for its Autumn Winter 2023/24 showcase will mark the first season where all participating brands must meet 18 minimum sustainability standards to be part of the official schedule. All brands from Saks Potts to Stine Goya will be approved by the CPHFW Show Committee and the CPHFW Sustainability Committee.
M&S Introduces 900 Electric Vehicle Charging Points
Marks & Spencer has partnered with BP Pulse,the electric vehicle charging arm of BP, to provide high-speed electric vehicle charge points across the UK.It’s all part of the business’ "sustainable future growth" with a combination of ultra-fast and rapid charge points being installed during the roll out. BP plans to invest up to £1bn in UK EV charging infrastructure by 2030.
Very Launches Virtual Try-On for Beauty
Very, operated by The Very Group, has launched virtual make-up try-on features that use augmented reality to help customers choose products. Customers shopping on Very’s app can now virtually try on 24 lip products by L'Oréal Paris, Maybelline and NYX. Using augmented reality technology, the retailer also plans to expand this across more make-up, hair colour and nail products, to create a more immersive beauty shopping experience.
Amazon Launches TikTok Style Feed
Amazon has launched a TikTok style service that will allow shoppers to buy merchandise from a curated feed of photos and videos. The new feature, called Inspire, allows customers to discover new products or get inspiration on what to buy, all tailored to their interests, before shopping for those items on Amazon.
Puma UK App Launches with Virtual Try-On
Puma has launched a new app in the UK, featuring a virtual try-on element that allows shoppers to see products in 3D. The feature aims to provide shoppers with an interactive experience, while also making purchases more efficient.Puma said the app launch is part of its continued growth and commitment to pushing the boundaries of technology, sport, and fashion.
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