Updated: Apr 6
THE BIGGER PICTURE
Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer behaviour specific to the market. These overarching ideas are set to impact the market throughout the course of this season.
Below, we share an exclusive overview of the overarching ideas that will shape the AW24/25 season for Kidswear:
STRETCHED RESOURCES - The world continues to operate in a state of uncertainty, with factors such as the cost of living crisis, the ongoing war in Ukraine and the continued implications of Brexit all contributing to unsettled economies and strained lifestyles.
RISK FACTOR - As time has gone on and events such as the pandemic have increased time spent together. Indoors, child development has been hampered by the inability and lack of opportunities for taking risks.
YOUNG CREATORS - A host of new toys, design collections, museums and home innovations are encouraging kids to become more involved in the design and making process.
THE SEASON’S THEMES
Following our big ideas and seasonal must-haves, you’ll discover our key themes, featuring key influences to the theme, a complete colour toolkit, fabric and trim direction, curated print and pattern stories, original print collections and suggested product focusses to support your range-building and marketing directions for the season. Each theme is rounded off by a concise trend checklist.
Want to unlock more? Click the "Discover More" banner below, where you will be passed on to one of our team who can help you out with a discovery session.