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We are fashion retail specialists focused on trend forecasting, product and brand strategy. We believe that information without context is just noise.

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We put the bigger picture at the heart of everything we do. We explore global design influences, product innovations, and consumer insights to inform our seasonal macro trends. We believe the key to successful product and brand strategies is understanding the driving factors behind evolving consumer behaviours.

How We Can Help You



We work with you to build tangible solutions that are relevant to your brand. With an in-depth knowledge of the industry, we combine consumer and market intelligence to deliver retail strategies that are filtered through a commercial and operational lens. We join the dots between brand, product, merchandising, and marketing. We can work with your team on individual projects, or on an ongoing seasonal basis. 


Delivering seasonal trend, design, and merchandising support. This can range from trend forecasting and product direction to complete design assistance. Our approach to seasonal planning is underpinned by understanding the importance of price architecture, essential products, newness, up and down trending categories, and the flow of colour, fabric, and trend.





Working collaboratively, we deep dive into the area(s) of your business where you need additional support. You may have already pinpointed the area(s) where you need our support, or we can work together to identify key opportunities to strengthen or grow your brand. 



Trendhub is the ready-to-buy trend division of BDA London. Our digital trendbooks provide a comprehensive guide for the season. We outline the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to our seasonal themes. 

We can deliver one-off presentations to your team, bringing together bigger picture thinking and key macro influences in order to inspire and inform. 



We can support your team to deliver brand and product extensions, a brand refresh, or a complete brand overhaul. Our 360-degree process explores your brand DNA, developing product and marketing strategies that work for your business, and your customer. 



To learn more about our services, get in touch.

We produce regular retail, tradeshow, and catwalk reports that highlight the key shifts and must have products across categories. Our digital reports are available as ready-to-buy documents, or tailored to our client’s individual needs. 

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