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2023 Macro Briefing

Updated: May 17, 2023

The key movements and strategies for the year ahead. Our 2023 Macro Briefing reflects on the key movements and strategies to focus on throughout the year ahead, driven by our overriding theme, Protopia.

As we emerge from a global pandemic, unpredictability and volatility triggered by socio-economic divides, climate disasters and political scandals mark a year of mistrust and upheaval.

In fact, the editors of the Collins English Dictionary selected “permacrisis” as their word of the year for 2022; defined as “an extended period of instability and insecurity”. 2022 was a testing year that spurred much self-evaluation, leading consumers to reprioritise what truly matters. Consumers centre affordability as they attempt to cut costs without sacrificing their values for value.

In this preview of our Macro trend book, discover the key movements and strategies to pay close attention to now, from brand honesty to mindful maximalism and the new digital revolution.

To stay ahead this year, click the button to the right to download our 2023 Macro Briefing and click here to explore our full Macro trend book and request a demo from our team.


Gain access to the season’s must-have intel with a subscription to our Macro portal. Access our brand new MACRO: Book Two digital trend book, available now, and our Consumer Profile & Topline Design Directions bolt-ons, coming soon, as well as key trade show reports and retail and marketing updates.


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