Our Futurist's Guide to Sustainable Brands
Updated: Apr 25
The BDA team, made up of trend forecasters and commercial strategists, has rounded up their most-loved sustainable brands that celebrate #EarthDay every day. With consumers placing more and more emphasis on demanding full transparency, businesses need to understand the importance of sustainability in order to remain competitive and protect their reputation. This includes choosing efficient processes, reducing waste, managing resources wisely, and investing in renewable energy sources.
Mother of Pearl
Discover: https://motherofpearl.co.uk/
About: Sustainability runs through the full DNA of this fashion brand, from green energy suppliers to plant-based or recycled packaging.
Watch: Fashion Reimagined is a documentary urging for a more sustainable fashion industry. The film follows Mother of Pearl founder Amy Powney on her three-year journey to create a sustainable fashion collection. Watch it here.
*Images: Mother of Pearl*
Patagonia
Discover - https://eu.patagonia.com/gb/en/home/
About - Patagonia, the retailer of outdoor clothing, leads the way in having a transformative positive impact on the environment. Founder Yvon Chouinard announced this year that they are handing the company to a trust that will use future profits to battle the climate crisis, stating “Earth is now our only shareholder".
The brand also belongs to both the Sustainable Apparel Coalition and 1% For The Planet - rejecting fast fashion products in favour of high-quality and long-lasting products.
*Images: Patagonia*
Allbirds
Discover - https://www.allbirds.co.uk/
About - Allbirds is a 100% carbon-neutral business, that has created an entirely new category of shoes inspired by natural materials, specifically Merino Wool. Their shoelaces are made entirely from recycled plastic bottles and the signature Sweetfoam soles are made from sugarcane, a fully renewable resource that grows quickly and removes carbon from the atmosphere in the process.
*Images: AllBirds*
Graphenstone
Discover - https://graphenstone.co.uk/
About - Ecology and sustainability are at the heart of Graphenstone, a certified sustainable paints company. When you use Graphenstone paint, a non-toxic pure carbon material, it will absorb as much CO2 as a tree. All of their plastic paint pots use 100% recycled plastic and are 100% recyclable.
*Images: Graphenstone*