The BDA London Webinar Series
THE EVOLUTION OF
How can fashion brands plan ahead, predict consumer trends and stay relevant.
The events of the last year shook the industry and changed life as we knew it. Before 2020, it was inconceivable to think that so much could change so dramatically within such a short space of time. But even before the pandemic, the nature of trend forecasting was evolving, and the way trends came to be, developed, and landed was changing.
As we continue to live in a state of flux, and as trends continue to accelerate and consumer priorities shift, the trend forecasting process must develop in order to become more agile, and more bespoke.
The consumer has never been more powerful or able to shape the fortunes of brands and retailers with the decisions they make. So how, in this unpredictable environment, can we predict what the consumer will want, and what the future will look like?
In our next webinar, we will unpack the evolution of trend forecasting, and focus on the significance of understanding the bigger picture - how macro factors affect consumer behaviour and decision making.
THE ATHLEISURE EVOLUTION
The acceleration of athleisure, what it means for fashion brands and how to stay relevant with customers.
Athleisure is not a trend. It’s a change in attitude, and a means of adapting to our evolving lifestyles. Over the past year, the uptake of leisure-oriented clothing accelerated exponentially, as millions sought the comfort and versatile nature of athleisure apparel at home.
What began as the subtle bridging of casual, leisure, and activewear, has evolved to envelop every single aspect of the fashion and lifestyle industry. However, there isn’t a one-size-fits-all solution for introducing or developing athleisure within your business. The complex needs of your customer must be taken into account in order to build your range with clarity and purpose.
In our next webinar, we will unpack the evolution and acceleration of the athleisure movement, revisit our key athleisure customer groupings, and examine the emerging developments across the industry.
THE POWER OF
The changing face of retail, what this means for fashion brands and how to stay relevant with customers.
Retail has been rapidly evolving for some time, and the unprecedented events of 2020 have proven to be a catalyst for even greater shifts. In our next webinar we will focus on how now, more than ever, it is vital that all the facets of retailers and brands, both internal and external, are completely aligned. Only when all strategies are aligned are consumers presented with a focused and targeted proposition.
Joined by experts from across the retail industry, offering their views on the changing face of retail, future proofing, and staying relevant.
NEW VS. KNOWN
How fashion brands can strike a perfect balance in the range - from the safety of known products to the excitement of new designs.
While the fashion industry continues to navigate through unpredictable times, it's become even more important to find the optimum balance in the range build - from the safety of the best sellers to the excitement of new designs - to stay relevant to customers' needs.
In this session, we share practical guidance on how fashion brands can pivot, adjust their offer as well as identify new opportunities to provide customers with the products they'll want to buy. We'll be taking a look at some best practice in the industry and how brands have been able to flex and offer broader product categories in the midst of uncertainty.
View our virtual event as we explore what matters to the consumer now in the context of product, the new priorities, and how you can stay relevant.
WITH DAVID SHAH
Design & Colour for the post-pandemic consumer.
We look at planning the way ahead and invite international publisher David Shah, who we have had the pleasure of working with for over 30 years, to present his perspective on design and colour for the post-pandemic consumer.
We inhabit an upside-down world. Thanks to the global effects of Covid-19, nothing is what it was and nothing is as it seems. We live in a frameless society. Is it “reset” or is it “back to where we were”? Of course, change was already on the horizon for the fashion industry, but the tempo has been upped. Casualisation, once seen as a dress-down Friday option, now permeates every aspect of life – morally, socially and politically. How do we live in a future without rules, where there is greater opportunity and diversity but far less certainty?
David Shah presents a new set of perspectives in a polarized world and shows how colour will be the biggest factor in re-introducing us to designed product in a post-Covid-19 world.
How to engage the key post-pandemic consumer groups in fashion retail.
The world is expected to fall into the worst recession since the Great Depression. Naturally, there is a great deal of uncertainty for manufacturers, retailers and consumers. There are three key areas of research we can examine to provide key indicators of what will come next: how consumer behaviour is changing, what is happening in reopening markets, and lessons that can be taken from previous recessions.
As lockdowns lift around the world, there are many decisions for consumers to make, which collectively will have huge implications for the economy. What we, as human beings, need now has changed significantly, with purchasing generally falling under three key categories: to protect, to entertain and to connect.
We explore what matters to the consumer now, the new priorities, and the key post-pandemic consumer groups.