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webinar series

Our webinars provide useful insights and practical tips so the businesses can understand how to update their strategy. 

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ON-DEMAND WEBINAR

Macro Overview

Trendhub’s Macro overview explores how consumers are re-evaluating their priorities, while forging new relationships with work, environments and technology. Through in-depth research, inspiring case studies and design directions, we reveal the key ideas driving consumer behaviour and innovation for 2025 and beyond. 

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MACRO

Introduction to SS24 

You're invited to join our future-facing event, focusing on the key macro ideas and design translations for SS24. You’ll discover our hopeful but pragmatic macro trend, Protopia, which is influencing an expressive and crafted feel for SS24. 

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HOME

SS24 Home Webinar

Join our future-facing event where we'll share the upcoming trends set to impact the homeware industry in the Spring Summer 2024 season. In our webinar, you'll get an exclusive look into two of our key themes for the season. 

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BEAUTY

SS24 Beauty Webinar

Join our future-facing event where we'll share the upcoming trends set to impact the beauty industry in the Spring Summer 2024 season. In our webinar you’ll discover an insight into our key themes, featuring key ingredients & treatments, muses, art direction & packaging, textures and product focusses to support your range-building and marketing direction for the season.

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FASHION

Spring Summer 2023

Join our future-facing event where we'll share the upcoming trends set to impact the fashion industry in the Spring Summer 2023 season. We'll look at the trends and themes across Menswear, Womenswear and Kidswear.

 

We’ll discuss the changing consumer preferences and emerging innovations behind the season’s big ideas, the key drivers behind our season’s themes, and our overriding view on colour, fabric and print and pattern direction for the Spring Summer 2023 season.

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INSIGHT

The Evolution of Trend Forecasting

The events of the pandemic shook the industry and changed life as we knew it, and the consumer has never been more powerful or able to shape the fortunes of brands and retailers with the decisions they make. So how, in this unpredictable environment, can we predict what the consumer will want, and what the future will look like?


In our webinar, we will unpack the evolution of trend forecasting, and focus on the significance of understanding the bigger picture - how macro factors affect consumer behaviour and decision making.

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FASHION

The Athleisure Evolution

The uptake of leisure-oriented clothing accelerated exponentially, as millions sought the comfort and versatile nature of athleisure apparel at home. However, there isn’t a one-size-fits-all solution for introducing or developing athleisure within your business. The complex needs of your customer must be taken into account in order to build your range with clarity and purpose.

In our webinar, we will unpack the evolution and acceleration of the athleisure movement, revisit our key athleisure customer groupings, and examine the emerging developments across the industry.

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RETAIL

The Power of Alignment

Retail has been rapidly evolving for some time, and the unprecedented events of 2020 have proven to be a catalyst for even greater shifts. In our webinar we focus on how now, more than ever, it is vital that all the facets of retailers and brands, both internal and external, are completely aligned.  Joined by experts from across the retail industry, offering their views on the changing face of retail, future proofing, and staying relevant.

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New vs. Known

FASHION

How fashion brands can strike a perfect balance in the range - from the safety of known products to the excitement of new designs..While the fashion industry continues to navigate through unpredictable times, it's become even more important to find the optimum balance in the range build - from the safety of the best sellers to the excitement of new designs - to stay relevant to customers' needs. 

View our virtual event as we explore what matters to the consumer now in the context of product, the new priorities, and how you can stay relevant.

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The Reset with David Shah

Design & Colour for the post-pandemic consumer.

We look at planning the way ahead and invite international publisher David Shah, who we have had the pleasure of working with for over 30 years, to present his perspective on design and colour for the post-pandemic consumer.

We inhabit an upside-down world. Thanks to the global effects of Covid-19, nothing is what it was and nothing is as it seems. We live in a frameless society. Is it “reset” or is it “back to where we were”? Of course, change was already on the horizon for the fashion industry, but the tempo has been upped. Casualisation, once seen as a dress-down Friday option, now permeates every aspect of life – morally, socially and politically. How do we live in a future without rules, where there is greater opportunity and diversity but far less certainty?

 

David Shah presents a new set of perspectives in a polarized world and shows how colour will be the biggest factor in re-introducing us to designed product in a post-Covid-19 world.

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INSIGHT

The Changing Consumer

How to engage the key post-pandemic consumer groups in fashion retail.

The world is expected to fall into the worst recession since the Great Depression. Naturally, there is a great deal of uncertainty for manufacturers, retailers and consumers. There are three key areas of research we can examine to provide key indicators of what will come next: how consumer behaviour is changing, what is happening in reopening markets, and lessons that can be taken from previous recessions. 

As lockdowns lift around the world, there are many decisions for consumers to make, which collectively will have huge implications for the economy. What we, as human beings, need now has changed significantly, with purchasing generally falling under three key categories: to protect, to entertain and to connect.

We explore what matters to the consumer now, the new priorities, and the key post-pandemic consumer groups.

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