Images: Sage Bennett
The beauty industry is increasingly turning to products and ingredients that immerse consumers in nature. Drawing ingredients directly from the soil promotes regenerative systems while supporting ethical farming and practices. This is not only good for our skin but also help to protect and preserve the environment.
The term "regenerative" refers to agricultural systems that preserve and actively improve the soil, water and biodiversity of ecosystems. These practices are being implemented in the beauty industry, from using farm-grown ingredients to the introduction of compostable containers for products. Some brands are using plant-based ingredients that can be grown with minimal water or fertiliser use.
Clean beauty brand DAMDAM is helping to create a more sustainable sourcing process for future generations. Working with regenerative farmers, the brand hopes to restore the health of the land in Japan, by moving away from conventional methods that pollute and strip the soil of minerals. DAMDAM champions the maintenance of ancestral land to help farmers increase crop diversity through small harvests and circular models.
The popularity of soil-to-table ingredients generates new prospects for the farming industry, paving the way for wider use of natural ingredients. Vegetable and herbal ingredients are becoming a dominant base for skincare, bodycare and cosmetics, while herbal teas offer nourishment from the inside out.
Vegetable ingredients — specifically tomato extract — are key to nourishing the skin, leaving users with a hydrated glow. Rich in antioxidants, vitamins and minerals, the extract responds to environmental stressors to improve the wearer’s relationship with the sun. Innovative ingredients like Lycomato™ propose a new path for tomato ingredients by improving its innate properties. Local farmers harvest small batches so that the formulas retain a fresh tomato aroma.
Circular economies support a future-focused approach to the beauty and wellness industry as materials, ingredients and packaging from the past are re-imagined for the future. Brands like Reath provide track-and-trace packaging, with a ‘digital passport’ to learn where materials have come from and where they go after use. As the beauty industry seeks to become more sustainable, traceable products and circular systems provide vital transparency.
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