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Our Futurist's Guide to Top Beauty Buys

Updated: Apr 6, 2023

The BDA team, made up of trend forecasters and commercial strategists, has selected their most-loved products and innovations across the beauty and wellness sector. From Mushroom Face Oils to Michelin Star Fragrances, read below for their top picks.

Fungi Facials

Apparently, when it comes to skincare, mushrooms really are magic. Mushrooms have existed for approximately 1.5 billion years and have been used in Traditional Chinese Medicine for centuries. But in recent years, fungi is experiencing somewhat of a shroom boom, and mushroom skincare is gaining immense popularity due to its powerful anti-ageing and antioxidant properties. It has been reported that Cult Beauty, which sells both supplements and skincare, has seen a 480% increase in searches for the term “mushroom” in the past year.

Commonly used mushrooms include Shiitake, Reishi, and Chaga mushrooms. Each of these mushrooms contain unique compounds that can help improve the appearance of your skin. For example, Shiitake mushrooms, known for their anti-inflammatory and antibacterial properties, are an ideal ingredient for treating acne, eczema, and other skin conditions. They also contain a compound that helps the skin absorb more moisture, which can help keep your skin looking plump and hydrated.

1. HERBAR, The Face Oil

Number one on the team's list is the Herbar Skin Oil. It is an all-natural, luxurious blend of plant oils rich in antioxidants & vitamins, packed with mushroom extracts. This unique oil is a concentrated formula that helps moisturise, soften, and nourish the skin while providing long-lasting hydration.

Seaweed Sustainability

Haeckels skincare is a British-based brand specialising in natural, organic and sustainably-sourced products. Founded in 2012 by Dom Bridges, Haeckels uses locally-sourced wild ingredients from their hometown of Margate on the Kent coast to create luxury skincare.

The brand acts as an amplifier of the natural world and as a community problem solver. They do this through their use of upcycled natural resources in their products and through their packaging solutions that are fully recyclable or compostable.

2. Haeckels

Haeckels use seaweed as the base for all of their products, ethically harvesting the resource by hand locally in Margate. Rich in valuable vitamins, minerals and amino acids, with anti-bacterial and anti-inflammatory properties, seaweed hydrates while rebuilding the skin's surface. The Algae Plump Serum and Eco Marine Cream are their bestsellers.

Fusing Food & Fragrance

Food and fragrance have long been intertwined, with scents often evoking memories of flavour. This connection has recently seen a resurgence as brands explore the culinary possibilities that scents can have.

Ffern is an organic perfume company taking a fresh approach to perfumery. To receive a bottle of Ffern, you must first join their ledger, which serves as a guide to each season. They will then make only one bottle of the fragrance for every name on our ledger and no more. Working in this way allows Ffern to remain true to traditional, small-batch production processes, helping them to minimise waste.

3. Ffern, Spring 22

For their scent, Spring 22, Ffern was on a quest for the perfect culinary aroma and therefore teamed up with Michelin-starred chef, Skye Gyngell. The Spring 22 perfume is an extraordinary fragrance that has been perfectly crafted to awaken your senses. With a blend of fresh, floral and fruity notes, this scent will instantly transport you to a beautiful field in the countryside.

4. Pink Honey, Honey Glue

Pink Honey is a brand that has gone viral on Tiktok for its super-hold brow gel, Honey Glue. The packaging of the beloved product mimics a jar of honey, tying back into this trending fusion of food and beauty.

To stay ahead and learn about the key beauty trends for SS24, click the button below to access our SS24 Beauty Webinar.


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