Here's what's got us talking this week...
Prada’s New Timecapsule NFTs
The Prada Timecapsule NFT is launching a limited-edition collection of shirts that comes with a corresponding non-fungible token (NFT). This NFT serves as an invitation to join Prada’s exclusive NFT community on Discord. Members of the Discord community can also access unique events and experiences that are organised by Prada.
Missoni Takes Over Luxury Resort in the Maldives
The One&OnlyReethi Rah Resort in the Maldives has collaborated with Italian fashion house Missoni on a beach club takeover. The fashion house is bringing new immersive experiences to its customers, with the takeover running throughout 2023. The Italian label will be adding its distinctive zigzag pattern and turquoise hues to the resort’s beach club, including parasols, loungers, cabanas, beach towels and the DJ booth.
My Wardrobe HQ Launches Luxury Rental Subscription Service
Luxury rental and resale platform My Wardrobe HQ is launching a luxury monthly multi-label rental subscription service for a truly circular offering.The subscription model, which has two different membership tiers, will allow customers to rent season-less luxury ready-to-wear and accessories while “enjoying a ‘new’, refreshed sustainable wardrobe on regular rotation.”
Neutrogena 3D-Printed Skin Supplements
Neutrogena launched state-of-the-art, personalised, 3D-printed skin supplements with Nourished at the Consumer Electronics Show. The partnership offers bespoke gummies powered by digital skin assessment.The skincare brand is leveraging its existing Skin360 mobile app to utilise artificial intelligence and the latest in 3D-printing technology to create on-demand dietary supplements to help consumers meet their personal skincare goals.
Snapchat and Amazon FashionAR Shopping Experience
Snapchat and Amazon Fashion have partnered to bring Virtual Try-On experiences to Snapchat users. The social media and retail giants hope that their combined services will attract some of the 1.4 billion people forecast to use augmented reality on their smartphones. Eyewear is the first shopping lens category that will allow users to access selected Amazon eyewear brands, including Maui Jim, Persol, Oakley, and Costa Del Mar.
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