Here's what's got us talking this week...
Tiffany & Co Launch a Gender-Neutral Line
For the first time in their history, Tiffany & Co is launching the Tiffany Lock, a gender-neutral bracelet with the ethos “No rules. All welcome”. By the launch of this new bracelet, Tiffany is hoping to speak to a wider audience and bridge the gap between men's and women’s jewellery. Although this is tiffany’s first all-gender collection, its pieces have been worn by both men and women through the ages.
ThredUp Launch a Sustainability Hotline for Gen Z
Resale platform ThredUp is teaming up with Stranger Things star Pariah Ferguson to launch a fast fashion confessional hotline. Callers will be able to ring the line and confess their fast fashion sins and get the support they need towards a more sustainable way of consumption. Moreover, callers also can choose from a selection of thrifted pieces curated by Pariah herself. The main aim of the platform is to arm Gen z with the resources that they need to quit fast fashion once and for all.
Pacsun Partners with Virtual Influencer
After a long hiatus from brand partnerships, virtual influencer Miquela is back. Miquela has become a digital muse for Pacsun as they embark on a new collaboration for Pacsun’s back-to-school and holiday campaigns. With the metaverse becoming a hot topic in fashion, this partnership is a way for the brand to strengthen its connection to a digital demographic.
Harrods Becomes a One-Stop Destination for Men's Grooming
Harrods has opened a new men’s grooming, fragrance, and sunglasses destination on the second floor of its Knightsbridge department store as part of its ongoing retail development. The new destination caters to the first and final steps of a daily routine, creating a one-stop-shopping experience. The new space will feature the largest men’s sunglasses destination in Europe, including a ‘smart shopper’ screen that allows customers to digitally try-on and order various styles and brands.
Gant & Wrangler Announce Collaboration
Sports brand Gant has announced a collaboration with denim giant Wrangler in celebration of both their beginnings in the United States. The partnership will consist of a 30-piece capsule collection launching later this year in September. The capsule is an exploration of east coast prep and western denim, incorporating both brand's DNA's into each piece. Items that will feature in the collection include bootcut jeans, varsity jackets and patches, and even more.
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