Pure Collection is the go to brand for affordable luxury cashmere and grown up style.

A clean aesthetic style, led by a relaxed, fresh lifestyle and editorial approach. With cashmere securely positioned at the heart of the brand it has become the benchmark for quality at every touch point. Our focus is to deliver a consistent brand handwriting and customer journey across mail order, online and retail, in order to significantly raise brand awareness and acquire new customers.

Pure 1
Pure 2
Pure 3 Pure 3B
Pure 4
Pure 5B