top of page

BOOK THREE

trendhub-circle-white.png

MACRO

A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.

New York.jpg
macro ipad.png

FEATURING

  • One Overarching Idea

  • Consumer Profile Overview

  • Five Informative Translations

  • Influential Case Studies

  • Prompts for Further Reading

  • Translatable Toolkit

Screenshot 2024-02-04 at 17.53_edited.jpg
Screenshot 2024-02-04 at 17.53.17.png

THE SEASON'S NARRATIVE

ONE OVERARCHING IDEA

We identify the unifying thread that runs throughout the latest evolutions and developments in consumer behaviour and design innovation. The central idea, to which each of our sub-themes relate to.

Screenshot 2024-02-04 at 17.32.00.png

DUALITY

Consumers are balancing conflicting feelings and exploring complex identities. Rather than seeking easy solutions, they want support, self-expression and stimulation
Trendy Neon Background

WHAT, WHY & HOW?

Our macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings. We highlight the key drivers informing our opinions, including -

• Socio-economic developments

• Shifts in consumer behaviour

• Relevant cultural references

• Influential conceptual projects

• Key innovations across markets

Gradient Fluid

FOCUSSED,TANGIBLE & INSPIRATIONAL

One overarching idea paves the way for a series of clear and informative translations, illustrated through key contextual case studies.

Fuchsia and Orange Geometric Objects
Explore MACRO: Book 2

REVALUE

ANCESTRAL FUTURES 

Screenshot 2024-02-04 at 18.01.png

LIFE SUPPORT

2Screenshot 2024-02-04 at 18.01.png

SMALL PLEASURES

3Screenshot 2024-02-04 at 18.01.png

NEW POWER

4Screenshot 2024-02-04 at 18.01.png

STIMULATE

5Screenshot 2024-02-04 at 18.01.png

ACTION POINTS

Each theme concludes with actionable ideas for brands and retailers. Toolkits break down key takeaways plus consumer and market insights. Immerse Yourself offers experiences and ideas emerging from each theme.

IMMERSE.png

SUB-THEMES

THE CONTEXT

[INFLUENCES & CASESTUDIES]

We analyse what’s happening in the world, and highlight key influential brands, creatives and cultural references to showcase how we’ve formed our ideas and opinions.

SUB THEMES.png

TRANSLATE

THE TOOLKIT

What do these ideas mean to your brand? How can you integrate these ideas or concepts in a way that is relevant to your customer? We provide a summary of each theme that pinpoints key takeaways, target audiences and opportunities.

TOOLKIT.png
MACRO: BOOK TWO Enquiry
Trendy Neon Background

NEW THIS SEASON 

MACRO

SUBSCRIPTION

bottom of page