Here's what's got us talking this week...
The Mercedes-Benz x Acte TM
The new collection from the two brands, merges Fashion and Automotive Design. Drawing from Mercedes-Benz’s extensive archives, the collection utilises outsourced leftovers from various applications to develop sustainable wearable objects representative of the automaker’s signature DNA and design language. The “ACC01” capsule includes 28 modular pieces which compliment each other as a self-contained functional unit.
Jaquemus Prepares For New Paris Store
Jacquemus is preparing to open a new boutique in Paris, just in time for Paris Fashion Week, which will potentially become the brand’s first-ever permanent offline location. The cult brand has built a strong social media presence and has opened successful pop-ups over the past few seasons, but is it time to try-out a physical retail space? The Parisian brand will launch a 3,200-square-foot, two-floor location on Avenue Montaigne, one of the city’s biggest luxury fashion streets. The Jacquemus store will be located between Gucci and Jil Sander, and opens its doors on 27th September.
Gigi Hadid Launches "Guest In Residence"
Gigi Hadid has launched her first fashion brand, Guest in Residence, after three years in the making. Her plan is to disrupt the seriousness around luxury and cashmere and has been referred to as a labour of love for the supermodel. The company launched on September 7th and has created a huge buzz on social media.
Photogenics Turns Real Models Into Digital Avatars
Photogenics is a modelling agency and media company based in Los Angeles, and has recently launched an avatar division, creating hyper-realistic avatars of existing models.
The avatars can be booked to “work” in the metaverse when real-world clients purchase the rights of avatars for photoshoots or virtual runway shows. The hope is that it human-like avatars of models in the metaverse will change how companies advertise, and how consumers shop. Will this become fashion’s next metaverse opportunity?
Nike's New Fabric Innovation
Nike have developed a new fabric, Nike Forward, in an all-new material that offers a sustainably minded approach to the future of product. The latest fabric innovation isn’t a material, knit, or weave nor does it use yarn. Instead, the manufacturing process creates fibres from recycled plastic flakes and attaches them together using needle-punching machines mostly found in the automotive and medical industry.
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