Here's what's got us talking this week...
Moda Operandi Launches Beauty
Moda Operandi has launched a new beauty category with a curated edit of “the best in beauty” from established and emerging names. Moda Operandi will leverage its relationships within the fashion industry to offer consumers unparalleled level of access to everything, for example, videos highlighting a selected designer's skincare routine. New experiences will also be introduced, including personal shopping with a group of highly-engaged private clients who equally receive a host of exclusive benefits.
Rent the Runway Partners with Amazon Fashion
Rent the Runway has announced a new partnership with Amazon Fashion, which will see it launch a storefront on the marketplace’s website, selling a selection of pre-loved and Design Collective apparel. Among the rental brand’s pre-loved merchandise will be hundreds of styles from over 35 brands, spanning casualwear, workwear, eveningwear and core essentials.
Patagonia X Samsung Develop a Washing Machine that Reduces Microplastics
Patagonia and Samsung have partnered to combat the microplastics that result from textiles and laundry. Microplastics have not received the same awareness campaign compared to other sustainability efforts, such as water-saving technologies. When synthetic textiles are washed, microplastics from garments, including stretchy denim, fleeces, nylon and polyester, will all see microplastics end up in the waterways. Scientists estimate that the ocean floor alone is now home to over 14million tons of microplastics.
Estée Lauder Launches Beauty App for Visually Impaired Community
Estée Lauder has launched a new artificial intelligence-powered mobile app dedicated to helping visually impaired users easily apply makeup. The Voice-Enabled Makeup Assistance comes as part of the brands ambition to better support the visually impaired community by enabling self-empowerment through their relationship with makeup.
Marks & Spencer Trials In-Store Virtual Try-on for Jaeger
Marks & Spencer has joined the increasing line up of retailers getting in on the virtual try-on trend after it launched a new partnership with Zyler. Shoppers can provide a head and shoulders photo, as well as basic measurements, in order to see themselves digitally in the Jaeger collection.
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