Here's what's got us talking this week...
Adidas Originals NFT Wearables Collection
Adidas Originals have unveiled a collection of blockchain-based virtual wearables. The ‘Virtual Gear’ product category is a 16-piece limited collection of virtual wearables that will be released NFTs on adidas.com/metaverse. The collection was developed by Three Stripes Studio and aims to bring together past and future, virtual and physical, communities and creators as well as culture and identity.
Pangaia Opens in Selfridges
The new concession in Selfridges will feature an exclusive collaboration with UK-based humanitarian aid organisation, Choose Love. Customers can shop Pangaia's main-line sweaters, sweatpants and T-shirts in a minimalist white and grey space featuring frosted glass casings and white rail bases made from recycled consumer textile waste.
Charlotte Tilbury Virtual Holiday Experience
Beauty label Charlotte Tilbury has introduced a new virtual shopping experience for the holiday season, developed alongside the experiential e-commerce platform Obsess. The platform will allow shoppers entering virtual stores to customise the avatar they will use to navigate through the space.
PETA's $1 Million Vegan Wool Prize
PETA, an animal rights campaign group, is continuing to target the wool industry and has now launched a '$1 million Vegan Wool Challenge.' The award will go to the first individual or small business to successfully develop a sophisticated animal-free alternative to wool. The materials submitted should be bio-engineered, biodegradable and/or recyclable. It must also be moisture-wicking, neutralise odours and retail body temperature.
Primark Click-and-Collect Trial
Primark is trialling a new click-and-collect service, which will be available in 25 stores across the UK. The new service allows customers to shop online across baby, kids, decorative nursery products and toys before collecting their items in their nominated store on their chosen day. The website for Primark’s long-awaited online ordering service then crashed shortly after going live as it faced a higher demand than expected.
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