Here's what's got us talking this week...
Ugg Launches Spring Pop-Up Store in Shanghai
Ugg has opened a colourful spring-themed pop-up in Shanghai, China. The store on Wukang Road features some of the brand’s most vibrant styles, from the ‘Sport Yeah Molded Clog’ to the ‘Tasman X Boots’. The décor in the space is full of playful balloons shaped in tulips and daisies and drenched in an array of colours, mimicking the colours and styles featured on the shoes.
Prada X Adobe
Prada Group and software company Adobe announced their partnership at the Adobe Summit. The collaboration will enable Prada to elevate its consumer’s physical and digital shopping experience. By making use of the 'Adobe Real-Time Customer Data Platform' and the 'Adobe Journey Optimizer', Prada will be able to hand relevant information to the customer at the right moment to offer a richer and more personalised experience.
Heinz X Absolut Vodka
Heinz and Absolut Vodka are joining forces to pay tribute to Gigi Hadid’s pasta recipe. The spicy vodka pasta recipe that went viral on TikTok and Instagram in 2020 forms the inspiration behind the partnership. Heinz brings its 150-year expertise in tomato-based sauce production to the collaboration, while Absolut’s decadent vodka enhances every ingredient with flavour.
Flannels London Announces Youth-Phoria Project
Designed to support and champion the next generation of up-and-coming creatives, the 'Youth-Phoria' project by Flannels will comprise panel talks, rental pop-ups, events and store exclusives. The project comes alongside the introduction of the brand’s first-ever Creative Council and a permanent rebrand of the Flannels London flagship, transforming to FLANNELS X.
Allbirds Launches "World’s First Net Zero Carbon Shoe"
Known for their sustainable efforts, Allbirds claim to have designed the “world’s first net zero carbon shoe”. The M0.0NSHOT shoe is made of carbon-negative materials, regenerative merino wool and a newly-developed sugarcane-based foam that contains 80% bio content. Allbirds also teamed up with Mango Materials to set up a process that turns methane into a polymer-like substance that behaves like plastic.
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