Here's what's got us talking this week...
Adidas Partners with Thebe Magugu
Adidas has dropped the first of two collections in collaboration with South African luxury designer Thebe Magugu. This collaboration marks Adidas’ first African heritage-inspired collection featuring vibrant and expressive sportswear representing the theme of femininity. The first drop includes inclusive sizing up to 4XL, modest swimwear and
gender-neutral pieces.
UNION-DNM Unveils its First Store in Cape Town
South African denim brand, UNION-DNM, has unveiled its first store in Canal Walk, Cape Town, following its successful debut in May last year. The brand, which prides itself on the principle of 'made better', has translated its brand values into a physical retail space by adopting a modular approach to store design. The ability to change the environment provides flexibility and a refresh to the shopping experience and their customer journey. Read more on UNION-DNM here.
Tiffany Launches Limited Edition NFTiffs
Tiffany & Co. has launched a limited edition run of 250 digital passes, which they have dubbed ‘NFTiffs’. The jeweller will transform its crypto Punk NFTs into gold pendants available for purchase on 5th August. Each pendant will cost around $50,000, with users receiving their unique NFTs on the Etherium blockchain after purchase, along with a physical piece of jewellery in 2023.
Jacquemus Opens Accessories Boutique in Selfridges
Jacquemus has opened a dedicated accessories boutique in London’s Selfridges, located in the accessories hall. The boutique will house the brand's iconic pieces, such as the Chiquito bag, amongst a broad selection of other accessories. The experimental store interiors take inspiration from the brand's origins in the south of France as it allows materiality to shape its design elements.
Dior's Gaming Debut
Dior’s Kim Jones has designed avatar skins and a customized vintage car for Gran Turismo 7, the latest installation of the popular Gram Turismo racing simulation video game. This in-game collaboration marks Dior’s first digital clothing project. The skins will include a yellow and grey jumpsuit with matching gloves, diorizon shoes, and a blue and grey helmet.
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