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Our Futurist's Guide to Active Innovations, Products and Initiatives

The BDA team, made up of trend forecasters and commercial strategists, pick out our most-loved innovations, products and initiatives across the activewear industry. From community-driven clubs to adaptive product ranges, read below for our top picks.

Adaptive & Accessible Active

The activewear industry has experienced a surge in demand for versatility and products that meet the needs of a wide range of consumers. Brands are responding by introducing new innovations designed to make activewear more comfortable and functional. From period-conscious clothing to prayer mats for Muslim hikers, these advancements are making it easier to engage in sports, regardless of individual circumstances.

1. Nike, Period Leak Protection

Nike has launched its first-ever period leak protection innovation in time for the 2023 Women’s World Cup. The Period Leak Protection shorts have a new technology that prevents leakage, combining a two-layer laminate gusset to absorb, wick and hold blood, with a membrane that acts as an anti-leakage barrier.

2. Adidas Terrex x Wiggle

Adidas’s outdoor-focused line Adidas Terrex has teamed up with UK-based sports retailer Wiggle and hiking group Muslim Hikers to create a prayer mat for outdoor use. The mat, made of 100% polyester, is lightweight and durable, and is designed to let the Muslim community pray comfortably wherever they are.


Yitty Shapewear, by Lizzo, is launching a gender-neutral shapewear range called "YOUR SKIN" with the tagline "You deserve to be happy in your skin". By creating a line for people of all gender identities, Yitty's line could be a massive step in meeting the underwear needs of those who identify as non-binary, trans and gender-fluid.