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Trendhub Active AW24/25: New Trend Book Preview

Updated: Jan 18, 2023

Read and watch below for an exclusive look at the themes set to impact the activewear industry for AW24/25. We delve into the changing consumer preferences and emerging innovations that shape the season’s big ideas, the key drivers behind our season’s themes, as well as our overriding view on colour, fabric and print direction for the Autumn Winter 24/25 season.


Each of our trend books starts with a digestible introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.

Below we share an exclusive overview of the overarching ideas that will shape the AW24/25 season for activewear:

ELITE ACTIVE: Activewear continues to move into new areas of the market, influencing a new swathe of streetwear brands and designer collaborations, while changing perspectives on exclusive enclaves.

FINDING JOY: Active pursuits are becoming more joyful and exuberant, shaking off the seriousness of competition while building community bonds and individual confidence.

EVERYBODY: As part of a larger shift towards embracing imperfections, the health and wellness space is becoming more inclusive and less judgmental. A more thoughtful approach to rest and exercise is emerging, welcoming a wider range of bodies and experiences into the fold.


Following our big ideas and seasonal must haves, you’ll discover our key themes, featuring key fabric directions, trims & details, print & pattern and product capsules. Each theme is rounded off by a concise trend checklist.

We highlight the drivers behind the theme, from conceptual projects and innovations to key cultural references.

INSPIRATION TO SET THE SCENE - Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire and inform.

Key Fabric Directions: An edit of the must-have fabric directions for each theme. Featuring up-close fabric photography and commercial design executions.

Trims & Details : Showcasing key trims and finishing details, from hardware and fastening updates to directional design details.

Print & Pattern Design Stories: The key print and pattern themes, including all-overs, graphic placements, and inspiration for novelty capsules. Including eight downloadable original and editable artworks per theme.

Product Capsules: Focussed design capsules, highlighting key product areas specific to each of our five seasonal themes. Designed to be applied to your range build, and to guide your seasonal marketing, and visual merchandising.

Want to unlock more? Click the "Discover More" banner below, where you will be passed on to one of our team who can help you out with a discovery session.


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